Brand and Social media strategy. service design.
As a full-time Creative Manager at Nature’s Sunshine in 2021, I lead North America marketing creative team and manage direct-to-customer projects. Nature’s Sunshine is a 120M nutrition and wellness company that includes beauty brand (l’amara), CBD (Qemp), active nutrition (Synergy) and protein powder brand (AIVIA).
I created NSP brand strategy and social media strategy that targets millennial and GenZ audience, and brand visual strategy for AIVIA.
NSP System map and journey map
Online shopping experience. Assumption-based.
Customer journey + CRM design
Brand visual + social strategy
Photographer: Lindsay D’Addato
AIVIA is an active nutrition brand that is under Nature’s Sunshine umbrella. I helped the team with brand strategy, art direction and web concept before it was launched.
Collaborated with the cross-functional team, I created this web design concept in 2021 December before it was launched in January 2022.
Photographer: www.christianraguse.com
l’amara is a high-end beauty brand under Nature’s Sunshine that was launched in summer 2021. I’ve worked on social media photoshoot with the NA marketing and creative team.
l’amara social photoshoot